Martin took up a part-time role as AFM's Head of Policy in April 2023, having previously been CEO of AFM since its launch in January 2010.

Earlier in his career, Martin was General Secretary of Association of Friendly Societies, one of the predecessor organisations which merged to form AFM.

Prior to that Martin worked for Association of British Insurers where he was Director, Raising Standards, leading a number of projects designed to improve confidence in the industry.

He also worked for the Consumer Protection department of the FSA, working on a range of policy issues and was previously employed by building societies and banks for 15 years, mainly in sales and planning functions.