Ann-Marie O’Dea is Chair of the AFM Board and Chief Executive of Shepherds Friendly Society.
Ann-Marie joined the Society in 2006. She brought to the Society a wealth of marketing experience gained from over 20 years in the industry, working on accounts in varied market sectors including the financial services industry. She held senior positions on advertising and marketing agency Boards.
In 2011 she was made Marketing Director and joined the Board, taking a key role in revising its distribution strategy. In 2013 Ann-Marie was made Managing Director of the Society’s subsidiary Financial Advice Network Limited and in January 2015 was appointed as Shepherds Friendly CEO.
Ann-Marie was elected to the AFM Board in 2022 and took over as Chair in March 2024, having previously been Vice-Chair, Chair of the Consumer Strategy Committee and a member of the Leadership and Development Committee.