Beth Tait was appointed Marketing and Digital Director in January 2024 at One Family, having joined Beagle Street, formally owned by the BGL Group, in January 2022 and is responsible for harmonising Beagle Street and OneFamily brand architecture and growing direct-to-consumer marketing across all brands and products

Beth has 30 years’ experience as a Strategic Marketing & Commercial leader with expertise across the Legal/Claims, Financial, Technology, Term Protection, Fast Fashion and Marketing Agency worlds. A specialist in creating loved brands, building high performing omni-channel marketing strategies and digital ecosystems to maximise ROI and drive aggressive growth for exit events or periods of intense growth in complex and competitive markets.

Beth has developed her leadership experience within small privately owned, Private Equity, AIM and FTSE listed corporates and with Private Equity investors within their portfolios.

Her career includes the build of three of the UK’s highest profile DRTV brands underpinned with highly responsive marketing campaigns; Underdog, National Accident Helpline, Claims Direct, Dial4loan (bought by Lloyds) which led to an AIM listing for NAH and several PE rounds

As Divisional Managing Director of Marketing Agency, Go Inspire Beth also succeeded in winning ‘Marketing Master’ of the year 2019 amongst industry peers and was shortlisted for ‘Marketing Agency’ of the year 2020 with a client roster including Pets at Home.