Helen is a Partner based in London, focussing on digital strategy, innovation and customer experience. She leads more than 250 designers to create new business models, products, services, and communications that elevate customer experience. She specialises in helping businesses transition from product-centric to service-led operations through digital innovation. Having spent over a decade in Tokyo, supporting organisations through transformation, Helen has won multiple awards for innovation and transformation.

Helen has a BA and MA from Oxford University and is starting a PhD in addition to her role. She is also the partner sponsor of EY’s neurodiversity community, helping to drive inclusive design within the organisation.