Muna has over 20 years’ experience in financial inclusion services. She is the CEO of Rooted Finance (RF), a London-based specialist debt advice Charity. Rooted Finance provides bespoke on-to-one support for London’s Diverse Ethnic Communities; helping them manage financial distress, multiple debts, and work towards financial wellbeing and resilience. In March 2021 she was appointed to the VCSE Advisory Panel convened by VCSE Crown Representative, Claire Dove. In June 2021, Muna was recognised in the Queen’s Birthday Honours List and was awarded an MBE for charitable Financial Services to Disadvantaged People during Covid-19. She has a particular interest in reducing financial inequalities and increasing the economic empowerment of disadvantaged communities – with a focus on minoritised communities and women. In August 2025, Muna joined the Board of the Money Advice Liaison Group (MALG). She’s previously served as a Trustee of Toynbee Hall, and on the Board of Women Advancing Microfinance UK (WAMUK).